
Playbook for Small Business Workshop Series
"Get in the Big Game: Creating,
Promoting and Protecting Your Online Brand" was presented as part of the NFL Community
Impact Program's Super Bowl XLII Playbook for Small Business Series and is now available
online! The workshop was televised to 16 moderated locations throughout Arizona via
the NAU interactive television network.
The workshop features how to's from branding expert Lori Martinek and insights on
creating online success from two extraordinary entrepreneurs: GoDaddy.com CEO/Founder
Bob Parsons and Institute for Entrepreneurship Founder Peter Burns. Plus: Hear how
Sprint's online strategy leverages the power of social marketing from MindShare
Interaction's Daniel Brueckman. Thanks to these dynamic Rich Media presentations
created by Essential Event Technologies, you can be there virtually, as part of
the audience!
Presentations
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Daniel Bueckman
Learn about SuperBowl online marketing strategies being deployed by Sprint/Nextel.
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Branding specialist Lori Martinek, an SBDC Marketing and New Business
Development Counselor and the owner of a national
Marketing/PR firm.
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Keynote Speaker: Bob Parsons, CEO and Founder of GoDaddy.com
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Peter J. Burns, III, founder of the Institute For
Entrepreneurship and Club Entrepreneur
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